Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites. [ more ]
Marketers take drastic measures as ad tech snafus erupt
Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
ATS Singapore 2024 will showcase the latest trends and challenges in APAC's ad tech landscape, featuring expert speakers and covering topics like transparency, retail media, and the metaverse. [ more ]
Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites. [ more ]
Marketers take drastic measures as ad tech snafus erupt
Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
ATS Singapore 2024 will showcase the latest trends and challenges in APAC's ad tech landscape, featuring expert speakers and covering topics like transparency, retail media, and the metaverse. [ more ]
A History of Ad Tech Chapter 3: The Holdcos Strike Back
April 2007 marked a pivotal month in ad tech's development as DoubleClick planned to launch an ad exchange, which spurred other big players like Microsoft to invest in the sector.
The ad exchange became a significant technology in the ad tech industry, especially during the programmatic era when tech standardizations helped its growth. [ more ]
Predictions about things we think will happen, things we wish will happen, and things we should actively do.
Advertising has been a failure for publishers, with a decline in revenue and a disconnect between the ad-tech middlemen's profits and publishers' gains. [ more ]
Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024
Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024 [ more ]
Digiday's Oral History of Ad Tech podcast, episode 1, with Brian O'Kelley
Brian O'Kelley, considered one of the godfathers of ad tech, shares his experiences and insights in the first episode of the Digiday podcast series on the history of ad tech.
O'Kelley discusses his involvement in building the first ad exchange at Right Media, AppNexus' battle with Google, and his decision to walk away from AT&T after its acquisition of his company. [ more ]
The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger
The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]